Cox 1967
po文清單文章推薦指數： 80 %
關於「Cox 1967」標籤，搜尋引擎有相關的訊息討論：
延伸文章資訊
- 1Product Life Cycles as Marketing Models - EconPapers - RePEc
Product Life Cycles as Marketing Models. William E. Cox and Jr. The Journal of Business, 1967, vo...
- 2Perceived Risk and Consumer Behavior: a Critical Review
Cox (1967a) in his initial elaboration of Bauer's conceptualization states that it is often neces...
- 3Cox, W.E. (1967) Product Life Cycles as Marketing Models ...
Cox, W.E. (1967) Product Life Cycles as Marketing Models. Journal of Business, 40, 375-384.
- 4Risk handling in consumer behavior - an intensive study of ...
1967. Authors: Cox, Donald F. Published in: Risk taking and information handling in consumer beha...
- 5知覺風險與顧客忠誠度關聯性 以臺北都會區國產有機農產品為例
Cox（1967）認為消費者主觀上認. 知無法確定何種購買最能符合他可接受的目標水準，或是從事購買後，結果發現不能達. 到預期目標，消費者將可能產生知覺的風險與不利之後果 ...
